Coast4 Life

Date: December 5, 2012 To: Board of Directors of Coast4 Life From: Pat chocolate-brown motif: new strategies during the downturn Introduction The cruise sector is go about a serious downturn (due to a terrorist attack) that could jeopardise the positive degree trend experience by the diligence over the onetime(prenominal) 9 years. The goal of this report is to analyse the correspondence of this crises (appendix 1) and to get word substitute solutions to ensure the future of Coast4 Life. denomination of the issue and alternative solutions Based on the downturn experienced by the air passage industry after the family line 2011 terrorist attack, Coast4 Life estimates that 30-35% of cruise schedule depart be muddled in 2013 (50% in the undermentioned 6 months). In addition, the coastal Native has recently incurred an slash that has seriously damaged the take of the ship. The repair woos argon estimated at $3 million. 4 diametric options were co nveyed to help to administer Coast4 Life in this difficult period. weft #1 sell Fraser Doc Dry (FDD) for $ 4.3M Pros: -the company forget benefit a surplus of hard interchange of $3.874million -the FDD boilersuit expenses would decrease by $0.

934million in 2013 Cons: -Lay off workers could damage the family with government -revenue from third political party maintenance would be lost Option #2 follow through a web based booking system Pros: Reduce summit agent commission expenses by 10% Cons: Initial cash disbursement of $75,000 Option# 3 Registering Coast4 Life ships in Liberia and select unskilled cr ew and hospitality workers Pros: Reduce sa! lary equal Cons: Risk of losing the high service quality Option #4 convert grade customers Pros Target more customers aging surrounded by 40-60 will help to commit 20% more make and target repeat passenger will help to attract 15% more profit Cons Hard to implement a successful alter mix in a piffling run and without adequate initial investments Supported recommendations: Option #1 In our assessment selling the...If you want to get a full essay, cast it on our website: BestEssayCheap.com

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