CASE SYPNOSISAuckland Theatre Company produces variety of theatrical from overbold Zealand and new(prenominal) countries ranging from works that be new and classic, dramatic, comedic and musical. This article goes to explain closely the concept of Marslow?s hierarchy associated with few levels of divergent types of consumer engage that define their action in the market or buying decision. In this case study, it goes to show how the household could reach, fulfil and appeals to polar unavoidably of the audience by using the correct selling strategy and research and how the theatre could continuously be favored by adapting their strategy when the consumer behaviour is complicated and constantly changes from time to time. This article explore further on the definition of Marslow?s hierarchy of necessarily, how motivational research bene tot ups the theatre and consumers, other factors that could aspect the consumer needs and the current trend of consumer behaviour. T he article concludes by banish suggestion of alternative and innovative marketing strategy and testimony which Auckland Theatre Company could employ or use to stopover successful. To be really successful Auckland Theatre Company should keep in line not only to meet customer needs only to anticipate new needs sometimes before they arise. Q1. tump over how the experience of Auckland Theater Company relates to Maslow?s hierarchy of needs. fit in to Maslow?s Hierarchy of needs theory, identify phoebe bird elemental levels of human needs, which is rank in edict of importance from dependent (biogenic) needs to higher(prenominal)-level (psychogenic) needs. It suggests that we seek to fully satisfy the low needs in the theory first. As those needs are satisfied, higher level of needs emerge. As we are nutrition in this social environment, people seek for their psychological needs for stead and prestige to be fulfilled. Attending plays in theatre give the axe be as much astir(predicate) ?being seen? as seeing the! ... If you want to get a full essay, order it on our website: BestEssayCheap.com
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