Consumer Behaviour and research Essay Example | Topics and Well Written Essays - 500 words

Consumer Behaviour and research - Essay Example e promoting people of businesses need to identify on how various clients evaluate services or products although the procedure is not simple to fathom. Here the customers might have the following elements of evaluation measures in mind prices, brand and quality (Malhotra 2012). Generally, the customer is supposed to purchase that service or product which up to maximum level satisfies his or her evaluation criteria; nevertheless, yet at this phase same element might change customers decisions (Solomon 2009). Customers purchasing decision procedure does not culminate with the procurement of the service or product, it engrosses itself within post-purchase procedure. This establishes whether the purchaser is pleased with service or product purchased or not. If pleased then super word of mouth will transpire and if the buyer is not pleased, he or she will not put in a good word concerning product or service. Consumers dissatisfaction, satisfaction or delightedness rests upon a buyer’s expectations as well as the service or product quality apparent performance (Malhotra 2012). Corporate buying decision procedure comprises of the ensuing steps: problem recognition, general need description, product specification, supplier search, proposal solicitation, supplier selection, order routine specification and performance review. Problem recognition will ensue when a corporation recognizes a need or problem, which can be met by purchasing a service or product (Ghauri 2010). For instance, Thornton Company can realize that one of its products is not selling maybe because of its taste. To improve the product, Thornton will have to buy new supplies or services to rectify the problem. When an organization wishes to improve its products or services, the traits of the products and services required are clearly stated (Keegan 2010). At Thornton, for instance, to improve the taste of a product, Thornton will give a description of ingredients needed to improve that product. After